Avenue Connection Portal.

Challenge: To establish itself as a reference content hub for international investment in Brazil, offering structured content to guide the entire investor journey, in multiple formats and with strategic prominence. The main objective was to expand Brazilian investors’ understanding of the importance of international asset allocation.

What was done: A new concept for Avenue’s content portal was developed, built in WordPress, using customizable and reusable block architecture, created by our Design team, with integrations via Salesforce for forms, simulators, and other features. The entire portal was designed to ensure flexibility for the marketing team and a seamless user experience, with simple and responsive navigation, optimized loading performance, and visual identity aligned with the brand.

Result obtained:

The new Avenue portal concept is a comprehensive international financial education hub, connecting strategist analyses, content from leading asset managers, and curated news on topics that impact investors’ lives. A unique, accessible, and reliable space offering diverse content, from how to invest in dollars to estate planning and income tax declaration.

The Portal was strategically launched on the date of the Avenue Connection event and, through marketing initiatives, achieved positive feedback from clients.